ReelIn
Overview
Reelin is an innovative platform designed to provide fishermen with the best experience. In a field that is so traditional and ancient, we can enhance and advance the way you explore, connect, and get excited about your fishing adventures
Tools
Identify
Users Research, Pain Points
Define
Users Interviews, personas
Ideation
Wireframes, user flows
Ui Design
Interface Design, Prototypes
Testing
Usability Tastings
Problem
Despite the popularity of fishing, fishermen’s still face challenges that lead to a loss of enjoyment and success in their fishing experience. The main problem for fishermen is finding the perfect fishing spot. Fishermen waste time and effort due to the inevitable changes in weather and sea conditions, causing frustration and impacting the overall fishing experience.
Pain points
Weather
It is essential to be familiar with the weather conditions suitable for the fishing world in order to achieve better catch results
01
The Perfect Spot
There is difficulty in searching for new and good fishing spots, and fishermen waste valuable time before starting the fishing session
02
Fishing Techniques
There are many different fishing techniques (shore, boat, freediving), which creates confusion among inexperienced fishermen
03
Records & Tracking
The "tasks" of record and tracking, it creates a burden that leads to an unenjoyable experience for the fisherman
04
User Surveys & Interviews
As part of the research, I distributed surveys and conducted interviews with potential users, receiving consistent feedback
71%
discover new fishing spots, techniques, and tips from their family members or friends
52%
report a lack of knowledge in checking parameters for a fishing session
84%
report that it is difficult to find information on dangers or warnings in the fishing areas
44%
use weather apps before going out for their fishing sessions
Insights
The research indicates a strong demand for an app to enhance the fishing experience. Users are looking for fishing tips, nearby risk alerts, tracking ability's and weather information
Competitors Analysis
App Name
Overview
A magazine app for fishermen with guides and articles. don't have personal experience, maps, weather forecasts or only article
An Instagram-like social feed for fishermen with detailed forecasts but lacks personal tracking and beginner guidance.
An app that connects fishermen and offers a gear store. Lacks recommended fishing spots and performance tracking.
Weather Reports
Guids& Tips
Fishing Spots
Records & Tracking
User Personas
Weekend Warrior
“Every weekend on the water is my escape from the 9-to-5 routine. Finding the perfect spot is the dream”
Name
Michel Schwartz
Age
28
Profession
Delivery Driver
Goal
He wants to find the best spots for a weekend fishing trip nearby. He is interested in meeting other fishermen and learning new tips
Pain Point
Struggles to find reliable sources for fishing spots and weather conditions. Due to his busy work schedule during the week, he has limited time to search and plan his fishing trips
Scenario
Michael had a busy week at work and is already looking forward to a weekend fishing trip. His schedule doesn't leave him much time to plan the trip, he needs a solution to help with that
The Sportsman
“In competition, information is just as important as intuition”
Name
Rami Cohen
Age
35
Profession
Marketer
Goal
Aiming to win the fishing competition, he looks for an edge with advanced tools and insights
Pain Point
He finds it difficult to obtain real-time weather information and struggles to efficiently track and analyze his fishing performance over time.
Scenario
Next month is the annual fishing competition at the Sea of Galilee. Rami has registered and will practice all month to improve himself
Additional use cases
Fishing requires concentration and both hands, so users won't hold their phones during the session. ReelIn will provide quick access to key actions from the home screen and a smartwatch app
01:43
0
0.4 Km
03 mph
Solution
ReelIn will focus on the problems fishermen face when going on a fishing trip. The app provide users with essential information to ensure a successful fishing session, whether they are beginners or experienced fishermen. Users able to optimize their time from the planning stage to the execution stage
Wireframe
Style Guide
Main Colors
Primary
#0B6FF4
Secondary
#1FA5F7
Accent
#004EB5
Error
#ED4621
Success
#6AD09F
Grayscale
500
#2E2E2E
400
#4E4E4E
300
#737373
200
#D6D6D6
100
#FAF9F6
Font Used
Aa
Heebo
Bold
Aa
Heebo
Medium
Aa
Heebo
Regular
Aa
Heebo
Light
User Interface
Upcoming Events
Upcoming events feature, allowing you to preview and organize your schedule with ease
Quick Actions
Using the quick actions process, you can take your most important actions and execute them in a few clicks
@ofekperetz
Dribble & Behance
made with love and a lot of coffee